02 Apr Axis Communications’ new report shows how companies use video

Axis Communications has announced the release of its first annual Axis Perspectives report, a research-driven publication exploring the growing role of intelligent video across industries.

The report, based on global research, expert analysis and real-world case studies, highlights a shift in how organisations are using video technology.

While security remains a core function, businesses are increasingly deploying intelligent video systems to improve safety, operational efficiency and decision-making. The findings reveal a broader transformation in this space, with cameras evolving into active data sources that support automation and performance improvements at scale.

Among the examples cited is BMW Group’s use of camera technology to support AI-driven quality inspection processes, enabling more precise and efficient manufacturing outcomes.

“We’re seeing a broad shift in how organisations think about video—increasingly it’s viewed as a strategic source of data, insight, and automation across the enterprise,” said Peter Lindström, Chief Commercial Officer at Axis Communications. “With our long history of innovation in IP video, we believe it’s important to take a strategic view of how the technology and its use cases are evolving. Axis Perspectives reflects that commitment, delivering data-backed guidance and expert insights to help leaders stay ahead of change and scale proven innovation into measurable business advantages.”

The report also explores the growing adoption of video for business intelligence, increasing demand for integrated platforms, and a projected rise in cloud-based physical security solutions in the coming years.