30 Mar Fidelity SecureFire has expanded operations to George in the Western Cape

Subscription-based private fire response network Fidelity SecureFire has expanded operations to George in the Western Cape.

The initiative, launched in Gauteng in 2023, has since been rolled out nationwide to deliver rapid, coordinated fire response support to both households and businesses across South Africa.

“We’re not here to replace existing services—we’re here to strengthen them,” said Fidelity Services Group chief executive Wahl Bartmann.

The company’s model is based on a tiered response system designed to scale according to the severity of incidents. “Our tiered response model was built to scale with need. It allows us to respond efficiently and effectively, while also augmenting the efforts of local council. We do not replace the role of public fire services—we support when required or requested. By being first on scene with trained responders and real-time information, we stabilise incidents early, secure environments, and create a safer, more coordinated response platform for all parties.”

The three-tier system includes armed response officers as first responders, rapid intervention vehicles for smaller fires, and full-scale fire engines for major incidents. The service is now active in multiple regions, including Cape Town, Durban and Bloemfontein.

Fidelity said deployments are supported by a national command centre using ‘real-time data, geographic information system mapping, and fleet analytics’ to coordinate responses and allocate resources efficiently.