Tech First Gulf launches new product lines and confirms commitment to East Africa with roadshow event

UAE-based Tech First Gulf (TFG) has announced its commitment to East Africa with its East Africa Roadshow, which will spotlight partners’ and customers’ journeys to success.

Taking place from 1st to 10th March 2022, the event will hold live workshops across four countries including Tanzania, Uganda, Ethiopia and Kenya.

The move from TFG comes as Africa’s Internet economy has the potential to reach $180 billion by 2025, opening up opportunities across the continent.

TFG have rolled out their roadshow as a way to connect and engage with partners and customers alike to build a more collaborative channel community. The TFG Partner and End-Customer Roadshow presents a perfect platform for IT and business leaders to interact with industry peers and discuss the latest advancements in the digital landscape.

At the roadshow, delegates will be able to get first-hand information from TFG experts on subjects including audio visuals, UCC and infrastructure and cybersecurity.

The roadshow programme is built around the evolving nature of today’s business landscape, which has witnessed a dramatic transformation driven by the prevalence of digital technologies. Each leg of the event will feature interesting insights into the latest innovations from TFG’s key vendors including Samsung, Logitech, Barco, Alcatel-Lucent Enterprise, Bosch, BCD, Vertiv, Linksys, Commvault, Digifort, BeyondTrust, Radware, TP-Link and BenQ.

Vasu Sharma, Product Marketing Manager EMEA at Tech First Gulf, said: “Through the event, we aim to provide the required brand awareness and partner enablement sessions to all the vendors that we represent in the African region. The roadshow is instrumental in enabling us to introduce new strategies that will help provide lucrative revenue streams for our partners and vendors that are based on trust and loyalty.”
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